SARAWAK TOURISM BOARD
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SARAWAK TOURISM BOARD
About Us
Sarawak Tourism Board was incorporated under Sarawak Tourism Board (Incorporation) Ordinance, dated 12 November 1994. Sarawak Tourism Board aims to achieve increasing tourist arrivals into the state, create awareness among the trade, media and public on the diversity of Sarawak in terms of tourism products, both regional and international and position Sarawak as a prime destination for culture, nature and adventure tourism.
Vision of Sarawak Tourism Board
To position Sarawak as a leading and preferred ecotourism destination driven by
empowered communities and responsible actions.
Mission of Sarawak Tourism Board
Weare committed to market and promote Sarawak Culture, Adventure, Nature,
Food and Festivals (CANFF) through strategic collaborative actions.
Sarawak Tourism Board (STB) has received numerous recognition for its exceptional achievements, the most recent being Transportation, Travel & Tourism (Bronze) for Putra Aria Brand Awards (2024) and Best Global PR Campaign Award for DAVOS World Communications Forum Award (WCFA) 2023.
Over the years, Sarawak Tourism Board has been recognised by both national and international with other awards including Product Brand Development Award (B2C)-Rainforest World Music Festival: The “Comeback Stronger” brand story (Gold), Campaign of the Year Award: Rainforest World Music Festival- The “Comeback Stronger” brand story at Malaysia Public Relations Awards (MPRA) in 2023, Marketing Category: Travel Video “A journey Awaits- See you in Sarawak 2022” and Sustainability and Social Responsibility Category- Culture Virtual experience of the 2021 Rainforest World Music Festival at PATA Gold Awards.
